On Rhetoric, Matt Scheuermann writes songs of every day life, of and for the people he knows, the ones he doesn’t, and all things that seem absurd and beautiful about this world. His frequently life-affirming, and quasi-existentialist lyrics function well with his versatile, dynamic vocals, which can shift from a colorful forte to a soft piano in the snap of a finger.
The Rhetoric LP is the first vinyl title released by Shout Out Loud Prints, which happens to also be a killer screen printing studio in Columbus, Ohio. They print a variety of shirts, paper products, buttons, and of course, record jackets.
(oh yeah, in true analog style, they also handle cassette tape duplication and screen printing)