You can’t rush craftsmanship…
The turnaround estimates below are start-to-finish, from the point in time that you place your order (and submit audio tapes or high resolution files and art files) to the point in time your final production copies go on press. There are a lot of order-dependent variables that can affect these timelines (for example, supplying lacquers from a third party; ordering ultra-specialized print items such as custom diecuts, Tip-On LP jackets, foil stamping, color vinyl, cutting from analogue tape — these can sometimes either speed up or slow down turnaround). Shipping time frames can also be affected by special assembly instructions and the number of shipping addresses.
95% of the orders we manufacture finish well within the estimated time frames below – most finish significantly faster. However, since there are potential unforeseeable issues that can happen in manufacturing, we do recommend planning by the more conservative time frames provided below.
CURRENT APPROXIMATE TURNAROUND TIMES
12″ standard weight – orders placed today will likely be on press around mid September, depending upon qty and color(s).
12″ 180 gram – orders placed today will likely be on press around mid/late September, depending upon qty and color(s).
7″ — orders placed today will likely be on press around mid/late September, depending upon qty and color(s).
*Gotta Groove Records will be closed on Monday, May 27 for Memorial Day.
Can I pay extra to rush my order? We get this question all of the time, and we totally understand why it is asked – in the 21st century, you can pay extra to rush just about everything. Well, without cutting corners, it is very difficult (if not impossible) to “rush” the manufacturing of vinyl records.
We try to be fair to all customers with resources. We also take on a lot of small-run pressing jobs which some other plants turn away, as well as offer a significant number of color options. Combined, these services do contribute to a longer turnaround overall. However, we feel all of our customers are best served by having fair access to press time, as well as the options they desire.
The number one thing you can do to move your job along is to submit all of your files up front, immediately upon placing your order, and in the right format (i.e., audio professionally mastered for vinyl by someone who regularly masters specifically for vinyl for a living; art professionally prepared with our templates and following the specs of our Art Guide). Then, stay on top of approvals. These two things can be the biggest factors in moving your order to the finish line ahead of schedule. 95% of the orders we manufacture do finish ahead of schedule when these instructions are followed.
I heard lacquers are not supposed to sit around – are mine sitting in a warehouse waiting to be processed? Lacquers do indeed need to be processed as fast as possible after cutting. At GGR, we only offer 2-step and 3-step plating. With these plating procedures, only the first step affects lacquers — and that step is generally done within 24 hours of when lacquers arrive at the plating facility. The second step (and third step, in the case of 3-step plating) can happen several weeks after the first step, depending upon production workflows. But, these steps have no connection to the lacquer, and no time sensitivity in terms of sound quality.
THE BOTTOM LINE – HIGH QUALITY RECORD PRESSINGS TAKE TIME.
You just can’t rush quality control – we certainly could ship a lot more records every day if we did not have our quality control protocols in place. However, our view is that the longevity of the vinyl format is directly dependent upon the quality of records entering the marketplace.
Also, turnaround is a topic that can often be misunderstood. If you are shopping around for the fastest turnaround, be sure you ask the right questions — how is the turnaround being calculated? Is it from when the pressing plant has your test pressing approval? If so, that can be a little misleading, because there is always a lead time in getting your lacquers cut and plated before test pressings can be made. The turnaround estimates we provide above try to factor those pre-pressing stage items in, as well as add a little cushion time in case of unforeseeable issues. Nobody likes a firedrill, or a release show without records in hand. So, we encourage you to plan a little extra time like we try to do with the estimates above.
Of course, we welcome you to contact us to discuss the specifics of your project. Email us at [email protected] or call us at (800) 295-0171.