Gotta Groove Records

Gotta Groove Records

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Posts Tagged ‘indie record manufacturing’

Sweet Trip: Velocity: Design: Comfort

Sweet Trip‘s Velocity:Design:Comfort is awash in ethereal Slowdive, Cocteau Twins, My Bloody Valentine guitars and vocals, Aphex Twin and Squarepusher leftfield electronic and acoustic beats, and ambience. It is all at once leftfield electronic, Afro-Cuban, glitchcore, tropicana house, MBV indie but most of all uniquely Sweet Trip. No other band on the planet sounds like Sweet Trip. No one ever before has done such a proper job of genre-hybridizing. Soundscapes as beautiful as Eno’s. Dense multi-tracking of sound a noise that never tires the ear. They blend alternative rock subgenres with electronic dance music and in such a unique and clever way. It’s a timeless hybrid.

Since it’s release in 2003, Velocity: Design: Comfort has steadily bubbled under, ever finding new popularity. Sweet Trip did achieve some moderate, respectable, indie-electronic, shoegaze success with Velocity: Design: Comfort when released. And Sweet Trip’s three records have always maintained a respectable level of popularity. Over the last five years, however, the popularity of this one Sweet Trip record in particular has surged, finding exponentially more new fans now who are sharing their love for, and propelling new discovery of this unique San Francisco band. There’s a whole new generation of shoegaze, glitch-pop, electronic music kids, some only just born in the late 90s, embracing it and proclaiming loudly that the singular sound of Velocity: Design: Comfort is now more than ever, a substantial and important record.

This is the first time this album has ever been available on vinyl. Order from Darla today!

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