New record pressing – Olive Klug – Lost Dog: It’s been a short time since the van-dwelling Olive Klug has fully pursued the life of a touring musician. Their DIY career has resulted in a huge following with over 20 million Spotify streams, nearly 200,000 TikTok followers, and 100,000+ Instagram followers. Self-described as “someone who floats on the breeze, letting the wind take me wherever I’m meant to be,” Klug’s sophomore album and label debut Lost Dog finds them contemplating this propensity for adventure no matter which avenue of love and loss it leads down.

Although still very young, Klug artfully addresses “aging as a neurodivergent free spirit” on the road with a compelling ability to voice honest emotions through captivating storytelling. Audiotree praised, ”equal parts vulnerable and powerful, ebullient and heartbreaking, reminding us how powerful the journey of music can be.” Olive Klug is a singular voice for the future of folk: honest, fearless, often unsure, but willing to try anyway.

(Gotta Groove Records offers vinyl record pressing and EcoRecord manufacturing for independent labels, musicians, and artists – this post features one of the many records pressed at Gotta Groove in the past month).